Social networking service Twitter has planned to open its first-ever African office in Ghana according to the media. The company seeks to make advancements in a few of the fastest-growing markets around the globe.
Africa is generally assumed to be an under-tapper territory when it comes to technology firms. Given that internet use per population in the country is around 39 percent when the world average is at 59 percent. It is also to note that this number has been growing year on year with the help of expanding mobile broadband networks and affordable mobile phones.
Twitter released a statement saying that the company must be more immersed in the rich and vibrant communities that drive the conversations taking place every day across the continent of Africa. Twitter’s well known social networking rival Facebook already has an office in Johannesburg since 2015. The recent action of Twitter to expand in Africa is set to have trailed Facebook, which has plans to open a second office in Lagos this year. The firm had a deal with African telecom majors last year to build one of the world’s largest subsea cable networks. Data show that in March 2021, about 59 percent of African internet users owned Facebook accounts compared with 11.75 percent of Twitter account holders.
Nana Akufo-Addo, President of Ghana after the announcement tweeted that “This is the start of a beautiful partnership between Twitter and Ghana.” The firm’s move was highly appreciated and welcomed in Ghana, which has now emerged as a hub for African startups alongside the continent’s technology frontrunners, South Africa and Nigeria.