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CNO Financial Group to provide health insurance service

Meredith Vieira will serve as the brand's official spokesperson

CNO Financial, an Indiana-based financial services company has rolled its new website called, an online health insurance marketplace.

The platform aims to assist Medicare beneficiaries to understand and register themselves in medicare advantage and prescription drug plans. Furthermore, the website aims to deliver a seamless platform to compare, buy or switch plans, with personal assistance and one-on-one consultation of a local insurance agent.

CNO Consumer Division President Scott Goldberg, told the media, “An important feature of is that consumers can be helped by a licensed agent in their community who is familiar with local provider networks and can bring that knowledge into the decision process, in addition to being able to quickly connect with a tele-sales agent who can answer immediate questions. We have over 2,000 agents exclusively connected to this platform who are certified to sell Medicare Advantage products. Our agents can help customers select the right plan over the phone, by video, or in-person. Few companies bring that type of scale and choice to consumers.”

The company has also unveiled the brand’s official spokesperson in addition to the website launch. award-winning journalist and former ‘TODAY’ host Meredith Vieira will serve the respected position. Mrs Viera will be broadcasted in a national and multinational campaign across the radio, TV, print, social and digital ad platforms from this month.

The company has seen a rise in demand for insurance amid the pandemic, therefore, the new website is expected to perform well.

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