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Japan-based IDEMIA launches its first banking card

The card service is compliant with the JIS2 standard certified by Visa and JCB

Japan-based payment card issuance and payment solutions, IDEMIA, has recently launched dual-interface credit cards to financial institutions in Japan, according to the media. The service is compliant with the Japanese Industrial Standard 2 (JIS2) and certified by Visa, JCB and other brand schemes. IDEMIA will supply its contactless cards to major domestic issuers and fintech issuers of the country.

JIS2 standard is a feature where an embedded surface magnetic stripe is placed on the card. The magnetic stripe helps to deliver enhanced security and contactless payment services to end-users. IDEMIA has provided its cards to UPSIDER and other issuers, including Toyota Finance Corporation in Japan, to rapidly expand and scale.

Nezu Nobuyoshi, Vice President of Japan Sales, IDEMIA, addressed the media and said that the company is proud to collaborate with significant issuers and provide contactless cards with JIS2 standards to meet the evolving needs of its Japanese customers. He further added that “With its global footprint and expertise in payments, IDEMIA is well-positioned to support the market evolution and fast-growing Fintech demand.”

Japan issuers can also integrate this new contactless card with the IDEMIA portfolio of smart digital solutions like Smart PIN to receive their card PIN through digital channels or Smart Instant Issuance. The cards will then be delivered at the branch or in-store immediately.

IDEMIA Connect also benefits consumers by simplifying the card activation process with a simple tap of the phone. It is to note that the firm has developed and expanded its global offerings for financial institutions like GreenPay.

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