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Indonesian government pushes SME’s to enter Saudi market

. The initiative will enhance the quality of food products that are in the highest demand among the Indonesians in the Kingdom

The Indonesian government has floated a campaign to assist small companies in the country to enter the King of Saudi Arabia’s market, media reports said. It is reported that the government aims to assist small and medium sized SME’s enhance the quality and product standard in line with the Kingdom’s required standard.

About 1.5 million Indonesian people make their way to the Kingdom for religious purpose and hundreds of thousands of people work in the Kingdom. The government aims to generate revenue worth $60 million through the export initiative.

These are the entities which have partnered to assist the SME’s fulfil the initiatives’ goal to meet the Saudi Food regulator’s standards: Kadin, Indonesian Chamber of Commerce, the ministry of trade and the ministry of cooperatives and SME’s. The initiative will enhance the quality of food products that are in the highest demand among the Indonesians in the Kingdom. The food products include bottled chili sauce, soya sauce, coffee, tea, and sugar.

Kadin chairman, Rosan Roeslani told the media, “We have facilitated five small-medium enterprises that produce soya sauce to obtain Saudi Food and Drug Authority approval for distribution, while nine tea and coffee producers are in the pipeline to also obtain a license. We have also submitted the application for four bottled chili sauce producers. We still have time to groom them as there are many aspects such as hygiene, and consistency in their product quality and quantity that they need to improve.”

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