Taiwanese electronics company HTC decides to ‘temporarily close’ its smartphone sales on the two largest e-commerce platforms in China. The two e-commerce platforms are Tmall and JD.com. The decision is attributed to its stumbling efforts to control a significant share of China’s smartphone market
HTC on the Sina Weibo account said, “Due to consideration of HTC China’s long-term business strategy, we will temporarily close the HTC flagship mobile phone stores on JD.com and Tmall.”
However, consumers can still purchase HTC’s smartphones and accessories through the company’s private online sales platform. In addition, they can also visit the HTC VIVE flagship store in Shenzhen. The store is its first global store for its Vive virtual reality headset in the city.
The most recent searches for HTC on Tmail and JD.com is mostly associated with its VR headsets. Its smartphone sales have fully diminished.
According to IDC report released last week, high-performance VR headsets have increased 60 percent to 3.9 million in 2018 from the previous year. This means the number of VR users are growing exponentially despite market challenges.
In 2018, HTC cut almost a quarter of its workforce. At present, the company has its eyes set on the next wave of innovation such as blockchain and cryptocurrencies to disrupt the smartphone market. The company launched the HTC Exodus blockchain phone in May last year.
Sony is leading the way followed by Oculus and HTC in the global VR market. According to the South China Morning Post, the three companies together have a total market share of 80% globally.