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Alibaba appoints new CFO amidst reshuffling of e-commerce leadership

Toby Xu will succeed Maggie Wu as the company’s CFO from April 2022

Alibaba Group recently announced that it was reorganizing its international and domestic e-commerce business and that the company has appointed Toby Xu as the new chief financial officer, effective from April 2022, according to media reports. Xu will succeed Maggie Wu after he takes over his role as CFO. The change in leadership also comes during a time when the tech giant is struggling with new competitors, a slowed economy and a regulatory crackdown.

Xu joined Alibaba from PWC in 2018 and was appointed deputy CFO in 2019. Previously, he has also helped lead three Alibaba-related company public listings as CFO and will continue to serve as an executive director on Alibaba’s board.

Alibaba also mentioned that it would form two units, namely international digital commerce and China digital commerce, which will be a part of the company’s efforts to become more agile and to speed up its growth. The international digital commerce unit will take over Alibaba’s consumer and wholesale business, which will include AliExpress, Alibaba.com and Lazada. Jiang Fang will head this unit and he has previously been the president of the Taobao and Tmall marketplaces.

Daniel Zhang, Chairman and CEO of Alibaba Group told the media, “Toby joined Alibaba from PwC three years ago and was appointed Deputy Group CFO in July 2019. He swiftly demonstrated his solid capabilities and leadership in response to our continually evolving businesses. He took on increasing responsibilities that grew to include our strategic investments, in addition to financial management and operations. We are certain that Toby is the right person to serve as our new Group CFO and, together with the core management team, will help lead our team towards our next success.”

Alibaba will lead its domestic commerce businesses in the China digital commerce unit which be led by Trudy Dai, a founding member of Alibaba. The latest change is in line with the company’s aim to make to primarily focusing on globalization along with cloud computing and domestic consumer spending.

Experts mentioned that Alibaba’s effort to become globally inclusive will help the company to gain traffic volume externally and China’s increased supervision might seek new growth potential.

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